Life Back Then

Links to stories by Jatinder Sethi

Sethi with granddaughter Abha

Jatinder Sethi, shown with his granddaughter Abha, was born in Lyallpur, now Faisalabad, in pre-Independence India. He finished his M.A. (English) from Delhi University in 1956, and went off to London to study Advertising in 1958. He passed his Membership Exam of The Institute of Practitioners in Advertising (M.I.P.A) in1965, and joined Rallis India in Bombay. Later, for over 20 years, he worked for the advertising agency Ogilvy & Mather. Now retired, he helps his son in his ad agency in Delhi.

Editor's note: Mr. Sethi has contributed many stories to this website. Here are the links to his stories.

Read more: Links to stories by Jatinder Sethi

Hindu-Muslim Relations in Pre-Partition Lahore

Pran Seth

Pran Seth started his career as a lecturer in Political Science in a Punjab College in Lahore in 1946. After India's Partition, he helped set up a new Hindi daily called Amar Bharat in Delhi. In late 1948, he joined the Punjab government as a Public Relations Officer. Later, he worked in Delhi in the Publications Division of the Ministry of Information and Broadcasting, and in the Department of Tourism, Government of India. He moved overseas to head the Department of Tourism promotional offices in San Francisco, New York, Frankfurt and Tokyo. He retired as a Deputy Director General, Department of Tourism, and then started teaching Tourism in Delhi University. He passed away in 2010 at the age of 87.

Editor's note: This is a slightly edited version Chapter 1 of Pran Seth's autobiography Lahore to Delhi ... Rising from the Ashes. The original chapter is available at Early Signs of Pakistan.

Read more: Hindu-Muslim Relations in Pre-Partition Lahore

Lyallpur is in their hearts - Part 1

Born in 1933 in Dijkot, a small hamlet in district Lyallpur (now Faisalabad, Pakistan), I (Sangat Singh) came after about eight attempts, including miscarriages. I  grew up in Lyallpur as a  pampered child. At the age of five, I was sent to nearby one roomed primary school where spartan old Jute Hessian bags (borian) were used  for  mats.  I refused to study there, and was enrolled in Sacred Heart Convent School  for the next 9 years.  After getting his college degree in India, he moved to Singapore in 1954, and then to Malaysia in 1957, where, now a retired plantation manager, he lives with his wife.  More about him at this link.

Jatinder Sethi was born in Lyallpur, now Faisalabad, in pre-Independence India. He finished his M.A. (English) from Delhi University in 1956, and went off to London to study Advertising in 1958. He passed his Membership Exam of The Institute of Practitioners in Advertising (M.I.P.A) in1965, and joined Rallis India in Bombay. Later, for over 20 years, he worked for the advertising agency Ogilvy & Mather. Now retired, he helps his son in his ad agency in Delhi.

Editor's note: Jatinder Sethi's My Memories of Lyallpur was published on this website in 2012. Since then, it has attracted many comments. In June 2016, Sangat Singh read the story, and wrote a comment on it on the website. This has led to an ongoing electronic exchange and friendship between them. At their suggestion, I have collated them into a dialogue-story.

Read more: Lyallpur is in their hearts - Part 1

Chapter 13: Dealing with cancer

Visalam Balasubramanian was born in Pollachi, on May 17, 1925. She was the second of three children. Having lost her mother at about age 2, she grew up with her siblings, cared for by her father who lived out his life as a widower in Erode. She was married in 1939. Her adult life revolved entirely around her husband and four children. She was a gifted vocalist in the Carnatic tradition, and very well read. Visalam passed away on February 20, 2005.

Editor's note: This is Part 13 - the last part - of her memoirs, which have been edited for this website. Kamakshi Balasubramanian, her daughter, has added some parenthetical explanatory notes in italics.

Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Part 8 Part 9 Part 10 Part 11 Part 12

Read more: Chapter 13: Dealing with cancer

The Bombay I loved is Gone

Sethi with granddaughter Abha

Jatinder Sethi, shown with his granddaughter Abha, was born in Lyallpur, now Faisalabad, in pre-Independence India. He finished his M.A. (English) from Delhi University in 1956, and went off to London to study Advertising in 1958. He passed his Membership Exam of The Institute of Practitioners in Advertising (M.I.P.A) in1965, and joined Rallis India in Bombay. Later, for over 20 years, he worked for the advertising agency Ogilvy & Mather. Now retired, he helps his son in his ad agency in Delhi.

The old (1956) Dev Anand movie C I D - had this very popular song

Read more: The Bombay I loved is Gone